Your website is at the core of all your marketing activities and is a tireless salesperson working day and night for you. You wouldn't train your best sales person only every few years, would you? Wouldn't you want them to constantly have the most up-to-date information about your products, the people who buy them, and new methods that would help them sell even more? Until now, we've approached traditional website design projects this way.
Growth-Driven Design (GDD), or sometimes called "incremental design" - is a departure from traditional design projects that have a finite beginning and end. Instead of attempting to define the entire scope of a project, performing the redesign, then launching and walking away for two or three years - GDD is a continuous cycle of design - research - improve: